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A two day mobile marketing summit, sponsored by etisalat Nigeria, was geared towards establishing a professional mobile medium in West Africa, While focusing on making the case for mobile medium drawing on experiences of international experts familiar with emerging markets. Picture above shows Chief Executive Officer, Etisalat Nigeria, Mr. Steve Evans receiving an
award from the Country Manager, MMA South Africa, Mr. Terry Murphy at the Mobile Marketing Summit held in Lagos recently |
Wednesday, March 14, 2012
MOBILE MARKETING SUMMIT
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Mobile marketing is increasingly being used to launch new campaigns. With traditional marketing channels phasing out mobile marketing is the effective use of mobile devices to advertise and launch promotions and campaigns, specifically via SMS (Short Message Service) text messaging to target audiences.
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