Friday, May 11, 2012


Fred Ijewere, MD Learn Africa Plc

Lagos, Nigeria, 8 May, 2012: Nigeria’s leading learning resource company, Learn Africa Plc (formerly Longman Nigeria Plc) has put up a very strong participation at the 2012 edition of the Nigeria International Book Fair holding in the multipurpose hall of the University of Lagos, Akoka.

Located in a very spacious and comfortable exhibition stand (C10 & D11) at the fair, the company has held visitors spellbound with its range of innovative products, especially its tablet personal computer, the LA Pad, that enables learners to learn in a fun and interactive manner, using the company’s suite of digital resources.

The LA Pad has received numerous enquiries from visitors to the fair, especially from parents and teachers who are seeking innovative ways of getting children to apply themselves better to their studies.

The company is also showcasing other new products such as Concise Grammar, a handy companion that helps learners master the principles of English Grammar; New Concept Mathematics for Secondary Schools, a new series that uses simple language and a step-by-step approach to make the teaching and learning of Mathematics interesting and accessible; New Concept English for Secondary Schools, a new series that helps learners develop competence in the key language skills of reading, writing, speaking and listening, while preparing them for the language requirements of higher education. The new publications fully satisfy the requirements of the relevant curriculums.

In addition, the company is exhibiting the Echo series, a collection of creative writing masterpieces and the LearnAfrica dictionaries, a set of world-class dictionaries that promises to help users get ahead by making them confident with words.

According to the company’s head of marketing, Allwell Nwankwo, “for the first time, Learn Africa Plc is participating in the Nigeria International Book Fair as a wholly-owned Nigerian company.  We are delighted to be here.  As the nation’s foremost learning resource company, we will always be in the forefront in providing innovative products and content that serve the learning needs of the nation’s teeming population.  Although we are showcasing a lot of books at this exhibition, we currently do much more than publishing.  We also provide an array of services that support the educational sector, such as teacher training and development, testing and assessment, and digital content provisioning. That’s why our company is the learning resource company.”

With the aid of multimedia resources, the company has also effectively used the opportunity of the fair to further disseminate information on its ongoing branding exercise and the ever-expanding range of products.

The Nigeria International Book Fair, the biggest book event in Africa today, is an annual book trade and exhibition that creates a vibrant platform for the stakeholders in the book industry both within and outside Nigeria to network and have business interface for the growth of their respective businesses. NIBF comes up in the second week of May every year.

This year’s event has attracted organizations, publishers and printers from America, Europe, United States of America, United Kingdom, United Arab Emirate, Singapore, Malaysia, India, Pakistan, South Africa, Kenya, Uganda, Zimbabwe, Cameroun, Senegal, Botswana and Ghana.

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